Location: Ottawa, Ontario
Project Type: National Sporting Event – Marketing, Social Media & Sponsorship Strategy

Melicaa Management Consulting Inc. led the marketing, social media and sponsorship strategy for the 2025 Canadian Ringette Championships (CRC), a premier national event that brought together over 40 elite teams, thousands of families, and a nationwide audience. Melicaa oversaw the full spectrum of branding, communications, partnership development, and stakeholder engagement.

Melicaa’s Role

• Developed the complete Marketing, Social Media and Sponsorship strategy included in the Host Committee proposal selected by Ringette Canada

• Led the modernization of the CRC’s bilingual brand identity

• Supported the creation of a multi-tiered sponsorship program aligned with national standards and the regional business landscape

• Produced bilingual (English and French) marketing collateral, outreach templates, digital and communication materials

• Led targeted outreach by preparing pitch decks and sponsorship proposals that secured key partners

• Provided ongoing guidance on brand consistency, communications, and overall marketing execution

Key Achievements

• Strategic Leadership: Served as lead author of the integrated Marketing, Social Media & Sponsorship strategy that helped the Host Committee win the bid to host the 2025 and 2026 Canadian Ringette Championships

• Landmark Partnerships: Established and activated major cross-sport partnerships with the Senators Community Foundation and Hockey Canada, significantly amplifying national reach and audience engagement

• Elevated Visibility: Leveraged support from Ottawa Tourism to position the CRC as a major economic and tourism driver for the National Capital Region

• Brand Modernization: Delivered a refreshed, polished, and athlete-centred bilingual brand identity showcased across venues, digital platforms, merchandise, and communications

Impact

The 2025 Canadian Ringette Championships strengthened the visibility of ringette across Canada, activated local communities, and generated meaningful economic benefits for Ottawa. Melicaa’s marketing leadership played a central role in delivering a cohesive brand experience, attracting high-value partners, and ensuring the national championship reflected the excellence and energy of the sport and its athletes.

Why It Matters

This work helped elevate ringette on the national stage and beyond, expand its audience, and enhanced the overall championship experience. By aligning branding, partnerships, and community engagement, Melicaa contributed to long-lasting visibility for the sport and reinforced Ottawa’s reputation as a strong host city for major amateur sporting events.